Token Launch Checklist: What to Do Before, During and After

Launching a token is easy. Launching one people notice takes planning. Use this checklist as a path through the launch, with links to the detailed guides for each step.

Before launch

• Write your one-line story. What is the token, and why should anyone care?
• Choose the chain. Compare Solana, BNB Chain and Robinhood Chain.
• Prepare the basics: name, ticker, image, website or landing page, and an X account.
• Draft your first posts. Have a few ready so you are not writing under pressure.
• Decide your budget. For promotion, activity tools and fees. See how much a volume bot costs.
• Fund your wallet. Keep a little extra for network fees.
• Understand the platform. If you are using pump.fun, read how it works.

Launch day

• Launch and double-check the token address, name and image.
• Make the token safe-looking. Revoke authorities on Solana, verify the contract on EVM chains, and run the checks a buyer would run.
• Post the announcement with the contract address and your story.
• Start staying visible. A bump bot keeps the chart moving at low cost while the first buyers arrive.
• Be present. Reply to every question for the first hours.

The first 24 hours

• Keep posting. Several useful updates beat one big announcement.
• Use free promotion. See 12 free ways to promote a token, including free X posts through Mentat Booster's Advertise with us.
• Update your token profile on screeners as soon as it is available.
• Watch your costs and your progress reports.
• Join relevant communities and be useful before you pitch.

Days two to seven

• Decide on a volume session once the token is on a DEX pool and you are promoting. See getting a token trending.
• Plan the ending of each session: sell now, gradually, or keep.
• Share progress. Show what you are building.
• Ask for feedback from your first holders, and act on it.

Ongoing

• Keep the community warm with regular updates.
• Review your numbers weekly: holders, volume, liquidity and costs.
• Stop spending on anything that is not working.
• Stay honest. Never promise price gains, and follow the rules where you live.

What to skip

• Buying followers or fake engagement.
• Promising returns.
• Running activity tools with no promotion behind them. They keep a chart alive, but they do not create a reason to buy.

Tools that fit this checklist

Mentat Booster covers the activity, safety and promotion steps from Telegram: the Bump Booster and Volume Booster, the Token Analyzer, and free posts on X. Read what a volume bot is if you are new to this.